Although print campaigns can’t track how often your images or links are viewed in your printed advertisement or marketing materials like a digital campaign can, they CAN track how often a user enters the provided link into their device or scans a QR code that is in the printed materials. Some of the most commonly printed materials are business cards, every day direct mail (EDDM), direct mail, newsletters, promotions, or company line cards.
Digital campaigns can provide many more statistics than a standard print campaign, like clicking on a link, viewing or clicking on an image, viewing or clicking on a video, downloading a document or file, or viewing or scanning a QR code. Any of these links, images, videos, QR codes, or document links can be displayed in any digital advertising media, like on a website or in the content of an email, digital newsletter, text, or instant message.
Our system is broken into two primary categories: Tracking and Measuring. The other two important aspects of marketing are Refining and, of course, Profiting.
Tracking occurs when a user performs a specific action, called a ‘tracking action’. Tracking actions are different based on the advertising or marketing type, which can be digital or print. Any campaign created in MeasureHound can be used for a digital, print, or the combination of digital and print marking and advertising campaigns.
Learn more about tracking...
When any of the tracking actions occur, transparently in the background, the end-user’s browser contacts your MeasureHound campaign designation, which then logs many points of data about the user’s location, browser and device. Depending on your ad campaign settings, and the type of request being made, an image or video of your choosing is displayed to the user, a file is provided to the user for downloading, or the browser is redirected to your campaign redirect URL, which can be any web address (URL) that you designate. This is all transparent to the user, which creates a seamless and friendly user experience for your audience.
Campaigns vs. Lead Sources
In short, campaigns
are used to separate and isolate statistics for a unique project, while lead sources
are used to further define and isolate different sources of advertising and marketing within the same campaign. Lead sources can be considered sub-parts of campaigns; therefore, you can have campaigns without adding different lead sources, but you can’t create lead sources without linking them to a campaign. Learn more about campaigns and lead sources...
All MeasureHound campaigns and lead sources require the use of a unique code. This code is used to differentiate between campaigns or lead sources as well as the content being delivered, like a link, image, QR code, video, or file download. The unique codes guarantee that all statistics for your project are valid and recorded against the proper campaign or lead source.
There are three types of tracking codes offered with MeasureHound services; Standard, Select, and Premium. There are no additional fees associated with using a Standard Tracking Code or Select Tracking Code above the original purchase price, while Premium Tracking Codes are leased for a monthly fee, but during this lease no one else may ever use that code. This is often used for name brand products and companies or corporation names. Learn more about tracking codes...
Measuring is what we do with the data after we have obtained those statistics through our tracking tools. Each Campaign or Lead Source can be compared and evaluated for effectiveness and market penetration. Our tools will help you measure the results of each campaign to help guide your future advertising and marketing dollars to achieve higher conversion rates and ultimately increase your profit. Learn more about measuring...
Marketing and advertising is all about market penetration and generating interest in your products and services. Data collected by the MeasureHound system provides invaluable feedback on the results of each of your marketing campaigns. This data can easily be evaluated, allowing you to refine your marketing efforts and concentrate on what provides the most return on investment, while ditching those campaigns that didn’t generate enough interest.
Cash is King, and MeasureHound delivers. Through refining your advertising and marketing efforts, your campaigns will provide better results, increasing conversion rates, and ultimately putting more money in your pocket.