Frequently Asked Questions
Campaigns vs. Lead Sources
In short, campaigns are used to separate and isolate statistics for a unique project, while lead sources are used to further
define and isolate different sources of advertising and marketing within the same campaign. Lead sources can be considered
sub-parts of campaigns; therefore, you can have campaigns without adding different lead sources, but you can’t create lead
sources without linking them to a campaign.
What is a Campaign?
At the heart of the tracking system are campaigns. A campaign is a way to uniquely differentiate projects or advertising and
marketing campaigns that will be tracked separately. A campaign can be a self-contained entity that only tracks one thing, or
by adding lead sources to a campaign as explained below, it can uniquely track many different advertising sources within the campaign.
After creating a campaign, a set of unique links are provided that can be used to track clicks, image or video views and clicks,
file downloads, or QR code views and clicks. These campaign links can be used in digital and print advertising materials, websites, or
email correspondence, just to name a few.
A campaign is often created for each new logically separate project. A common example would be a company that wants to advertise a job
posting, but also advertise a new product that was released to the market. It wouldn’t make sense to combine these two marketing campaigns
into the same MeasureHound campaign, because there would be no way of knowing which users were responding to which advertisements.
To achieve the best results, a campaign should be created for each project.
What is a Lead Source?
Campaigns are used to separate and isolate statistics for unique projects, while lead sources are used to further define and isolate different
sources of advertising and marketing within the same campaign. Lead sources can be considered sub-parts of campaigns; therefore, campaigns
don’t have to have different lead sources, but lead sources must be linked to a campaign. While campaigns are used to track a single project,
lead sources are used as the mechanism to further refine and track different advertising sources within the same campaign. Each lead source added
to a campaign allows metrics to be obtained and tracked separately for each specific advertisement, but still allows all of the lead sources to be
tracked and easily compared against each other to determine which source is providing the most return on investment.
After creating a campaign, lead sources can be created for each advertising medium, which creates unique links for each lead source. When a user
triggers a tracking event from the lead source, it is logged against that unique lead source code. All reports and statistics will display this
data against both the lead source and the campaign in a combined and separate view for further analysis.
Campaign & Lead Source Names
Campaigns and Lead Sources names can be made up of almost any alphanumeric or special characters. These names will only appear in the online reporting
tools and any reports that are generated or emailed by the system. Creating unique Campaigns and Lead Sources names allow you to easily differentiate
between different campaigns or lead sources when viewing the online charts or the reports.
Campaign and Lead Source names are often confused with Select Tracking Names. Campaigns and Lead Sources names are for your reference only and CANNOT
be used in your marketing or advertising URL’s or links. Instead you would use Select Tracking Names, which can be assigned to each campaign or lead
source individually. You can find out more about Select Tracking Names here.
Tracking Codes vs. Tracking Names
MeasureHound utilizes special tracking codes to uniquely track visitors and the advertising and marketing audience. Unique tracking codes are provided for
all campaigns and lead sources in two forms: Basic Tracking Codes and Select Tracking Names. Basic Tracking Codes are most commonly used in digital advertising
and contain 9 alphanumeric characters that can be separated by dashes to make them more legible. Select Tracking Names are typically used on printed materials
and provide a more visually appealing look to your audience. Select Tracking Names are also much more descriptive and lend themselves well to printed materials
and links that need to relay a message or call to action.
Basic Tracking Codes>
Basic campaign tracking codes, listed below in orange, are a unique combination of 9 alphanumeric digits and are created automatically when a campaign is created.
These codes cannot be changed. Basic campaign tracking codes can be used interchangeably with or without dashes in both digital and print advertising materials.
Basic campaign tracking codes are the most cost-effective tracking method and are primarily used in digital marketing, because digital marketing typically doesn’t
require a user to type links, as with printed materials. Provided below is an example of a Basic Tracking Code used with a MeasureHound Short Domain Name with and without dashes.
|Basic URL with dashes:
|Basic URL without dashes:
Select Tracking Names
Select campaign tracking names, listed below in orange, can be used in place of the basic campaign tracking codes, allowing to more
clearly define the campaigns to the audience within the link itself and making it more appealing for print advertising. Provided below
is an example of a Select Tracking Name used with MeasureHound Short Domain Names with and without dashes.