How it Works

TRACKING CODES
Tracking Codes

All MeasureHound campaigns and lead sources require the use of a unique code. This code is used to differentiate between campaigns or lead sources as well as the content being delivered, like a link, image, QR code, video, or file download. The unique codes guarantee that all statistics for your project are valid and recorded against the proper campaign or lead source.

There are three types of tracking codes offered with MeasureHound services; Standard, Select, and Premium. There are no additional fees associated with using a Standard Tracking Code or Select Tracking Code above the original purchase price, while Premium Tracking Codes are leased for a monthly fee, but during this lease no one else may ever use that code. This is often used for name brand products and companies or corporation names.

Standard tracking codes are dynamically generated for each campaign and lead source created. These 9-digit alphanumeric codes cannot be changed and are guaranteed to be unique across all Campaigns and Lead Sources in the system. Read more about Standard Tracking Codes here.

Premium tracking codes, which use ‘tracking phrases’ are created by you and can be almost any alphanumeric text and may contain some special characters as specified in our documentation. A tracking phrase is tied to only one domain name/domain prefix at a time. This domain name/domain prefix and tracking phrase combination is dedicated to your campaign or lead source and cannot be used by any other customer while you have ownership of that tracking phrase. While Standard Tracking Codes can also use a ‘tracking phrase’, they still require the use of the Standard Tracking Code. Read more about Premium Tracking Codes here.

Select Tracking Codes combine the flexibility of Premium Tracking Codes without the additional monthly lease fees, but also require the use of a Standard Tracking Code to work. While each Select Tracking Code requires the use of a Standard Tracking Code in your links, you can also create your own custom ‘tracking phrases’ for each of your Campaigns or Lead Sources at no additional cost. Read more information about Select Tracking Codes here.

Standard Tracking Codes

Standard tracking codes are dynamically generated for each campaign and lead source created. These codes cannot be changed and are guaranteed to be unique. They are 9 digits long and contain alphanumeric characters with or without hyphens (dashes), and can be used with any domain name or prefix offered by MeasureHound. See our domain name and prefix list here for all of the available options and combinations.

When creating a Standard Tracking Code, you don’t need to pick a specific domain name/domain prefix combination. Through the life of your campaign, your campaign links and lead source links will respond and work against any variation of the domain name/domain prefix listings. You may mix and match the use of any available MeasureHound domain name ore domain prefix offered across your campaigns or lead sources, or even change them in your marketing materials at any time.

There are two primary formats that can be used for Standard Tracking Codes. Sequential alphanumeric characters without hyphen separations or hyphen separation after every third character. Typically, the hyphen separated codes are used for print media to make it more legible to the user, while the sequential character codes are used in digital media where the user wouldn’t need to type the code.

In the following example, we have the Standard Tracking Code with and without the hyphens. The codes can be used interchangeably and would track against the same campaign or lead source the same way. The only difference between these two codes is readability for the user by adding the hyphens to separate the 9-character code.

Standard Tracking Code – example format without hyphens: 10B123A23
Standard Tracking Code – example format with hyphens: 10B-123-A23

The following is an example of how a Standard Tracking Code would be used on a mailed brochure: GoToInfo.com/10B-123-A23

Select Tracking Codes

Sometimes it may be advantageous to use a tracking phrase with your Standard Tracking Code to call attention to your product or service. A tracking phrase follows most of the same rules as a Premium Tracking Code, however the Standard Tracking Code must be included with your tracking phrase.

Tracking phrases are created by you and can be almost any alphanumeric text and may contain some special characters as specified in our documentation. A Select Tracking Code tracking phrase is tied to your campaign or lead source through the Standard Tracking Code.

In the following example, we have the Standard Tracking Code with and without the hyphens, but also included a user specified Select Tracking Code tracking phrase. The codes can be used interchangeably and would track against the same campaign or lead source the same way. The only difference between these two codes is readability for the user by adding the hyphens to separate the 9-character code.

Select Tracking Code – example format without hyphens: 10B123A23/SummerEvent
Select Tracking Code – example format with hyphens: 10B-123-A23/SummerEvent

The following is an example of how a Select Tracking Code and tracking phrase would be used on a mailed brochure: GoToInfo.com/10B-123-A23/SummerEvent

Premium Tracking Codes

Premium tracking codes use ‘tracking phrases’ only. While Standard Tracking Codes can also use a ‘tracking phrase’, they still require the use of the Standard Tracking Code, where the Premium Tracking Code does not have this requirement.

Premium Tracking Codes are created by you and can be almost any alphanumeric text and may contain some special characters as specified in our documentation. When using a Premium Tracking Code, your tracking phrase is tied to only one domain name/domain prefix at a time. This domain name/domain prefix and tracking phrase combination is dedicated to your campaign or lead source and cannot be used by any other customer while you have ownership of that tracking phrase.

The following is an example of the recommended format of a Premium Tracking Code. We recommend that the first letter of each word be capitalized to make it more legible to your audience. Premium Tracking Code – example format: SummerEvent The following is an example of how a Premium Tracking Code would be used on a mailed brochure if GoToInfo.com was selected as the primary domain name and prefix for the campaign or lead source. GoToInfo.com/SummerEvent

Comparing Standard, Select, and Premium Tracking Codes

While Standard, Select, and Premium Tracking Codes provide the same level of logging and reporting, there are distinct differences between these products. The following chart helps clarify the differences between the three products:

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