At the heart of the system are tracking campaigns. A campaign is a way to uniquely differentiate projects or advertising and marketing campaigns that you want to track separately. A campaign can be a self-contained, single sourced entity that only tracks one thing. After creating a campaign, a set of links are provided that can be used to track clicks, image or video views and clicks, file downloads, or QR code views and clicks. You can use these campaign links in your advertising medium, both printed or digital advertising.

A campaign is often created for each new logically separate project. A common example would be a company that wants to advertise a job posting, but also advertise a new product that was released to the market. It wouldn’t make sense to combine these two marketing campaigns in the same MeasureHound campaign. The data being collected doesn’t relate, therefore it would produce inaccurate results for analysis purposes for the product marketing team and HR for their job postings. There would be no way of knowing which users came for which reason, but more importantly, users wanting to apply for a job and users wanting more information on the products would be directed to the same location. To achieve the best results, each there should be one campaign created for the new product release and another campaign created for HR to track their job postings.

Often campaigns are used to track an advertising, marketing campaign, newsletter, etc. that will be displayed or used in many different sources or sent through different digital methods. While the advertising campaign is the same, each of the lead sources should be tracked separately to determine which source has the most return on investment. Lead Sources are used as the mechanism to track each of these sources within the same campaign.

After creating a campaign, Lead Sources can be created for each advertising medium, which creates unique links for each lead source. When a user triggers a tracking event from the lead source, it is logged against that unique lead source code. All reports and statistics will display this data against both the lead source and the campaign in a combined and separate view for further analysis.